It has No Effect on Me

When asked, most kids claim the media has no efect in shaping them. Do you beleive that you can be raised as an inner city student unifluenced by the media? Is such a thing possible? You may see it and choose to ignore it but doesn't the media effect who you are? Even if it's just you siding with Coca Colar over Sprite or vice versa b/c you don't like one commercial. Doesn't media have to have some effect on who you become?