Wednesday, September 12, 2007

Targeted Lyrics

Did you know that Young Joc and Coldplay are both under the same record label?
If you didn't at least you do now, but that's not the point. The point is that these two artists are produced and distributed by the same company and yet their lyrics are set out to be something completely different. In many of Youn Joc's songs he talks about degrading women and having money, but in Coldplay's songs the message is uplifting. Why? Joc is marketed to young African-Americans and Coldplay to young white teens, but why is that the message sent to us is a negative one and the other half gets one of hope? This ties back into actually listening to the music you enjoy.
Go listen to Joc's song "I know you see it", but read the lyrics.
And do the same for Coldplay's "Square One"
Then post thoughts.....it's really interesting.

xD Saquaya

3 comments:

Unknown said...

I don't follow these artist so I wouldn't know but it seems like one's good and the others evil so it appears like the media giving people who watch them a choice of which artist to follow if this makes any sence.

Notpsycho said...

I had no idea that was even possible for two artist from such vast end of the spectrum to be on the same label. I don't think they're MARKETED to certain types of people...it's just that certain types of people choose them and it the majority just happens to split that way. I know i'd rather a coldplay album over young joc anyday. As to the difference in lyrics, that's what gives them their identity.

Jahleesa said...

I totally agree with Saquaya about Yung Joc's song, I Kno You See It. Coldplay's song Square 1 sounds more influential. Especially the part when he says, "You're in control, is there anywhere you wanna go? You're in control, is there anything you wanna know?
The future's for discovering". This is very uplifting because it tells us that we are in control of learning anything we want to know or going anywhere we want to go. Also, that the future is there for us to discover new things and ideas, etc....

There is one part in Yung Joc's song when he says, "Slap the waitress on the booty, tell her get another round". How disrespectful is that to a woman...to any woman??? In most of his songs he's always degrading women like calling them b****es and other inappropriate words.
As a black in the music industry, he should maybe make music that influences people (African-American teenagers) to follow their dreams or something(though not all teens want to listen to that type of music). Some want to listen to something that they can nod their heads to.

It is sometimes stereotyped that the African American teens are sometimes always up to no good. Lyrics like these are he reason why. As young African American teens we look up to other African American artist, but look where it gets us.....